I studied Interior Design in Dubai before moving to Los Angeles on 8/8/08. I graduated with a Bachelors in Graphic Design with honors from Art Center College of Design in 2012 then pursued my Masters degree in Graphic Design from California Institute of the Arts, which I received in 2014.
I have studied colors and texture for years. Fashion has been always a big part of me. I am Persian and where I come from, you dress up even if you go shopping for groceries! That doesn’t mean you wear a suit, it means you always think about how you present yourself. Buying clothes should not be dull; it should be fun and exciting. I enjoy dressing people up because when I see how happy they are, it makes me want to do this forever! That is why I am here and that is why I do what I do! My passion is to teach people how to dress well, look current and add some elegance to their style. The goal of this website is to help you look well-dressed and classy to avoid falling into the common trap of appearing plain and outdated.
I’m very particular when it comes to proportions and harmony in styling, photography, graphics and decorating — you’ll often see me hammering on and on about the importance of wearing clothes that complement your body.
I design, collect and sell clothing and my hope is for you to try, love and enjoy my clothing. I hope that this website can show you that having passion and drive for something you love can be of tremendous value to others.
My passion is to teach people how to dress well, look current and add some elegance to their style. The goal of this website is to help you look well-dressed and classy without falling within the stereotype of appearing plain and outdated.